Juan Carlos Alom (born 1964), a Cuban photographer and filmmaker based in Havana, pioneered experimental techniques in black-and-white imagery and 16mm cinema, manipulating negatives through scratches, emulsions, and expired film to evoke the raw textures of Afro-Cuban rituals, diaspora displacements, and socio-political undercurrents amid Cuba's economic crises. His works, blending documentary spontaneity with poetic abstraction, capture the resilience of marginalized communities—from secretive Abakuá ceremonies to Brooklyn's Puerto Rican bars—while challenging linear narratives in films like Habana Solo (2000), an improvisational ode to urban musicians. Exhibiting globally since the 1990s, including a major 2024 retrospective at Miami's Frost Art Museum, Alom continues collaborative workshops and projects exploring confinement and cultural myths into the mid-2020s.